• Identity & Branding

  • We use our needs analysis to help you determine what your niche is in the market, how you want to be viewed and what sets you apart from your competition. You'd be surprised at how many businesses give the exact same answer or just don't know what sets them apart.

    Brand is about creating a customer experience.
    Branding develops a perception about your business and/or a customer experience that includes design as part of the process. but is also driven by elements such as naming, marketing strategy, advertising, public relations, market research, customer feedback and so much more.


    Identity is about visuals.
    Creating an identity involves strategically and consistently applying your defined business image (logo. layout, colors, etc) across many types of advertising media to generate TOMA (top of mind awareness)  in your target audience. Identity is a key piece to the branding puzzle.

     

    "Well done is better than well said." - Benjamin Franklin